Las tendencias tecnológicas van marcando el rumbo de los negocios en los diferentes tipos de mercados, y la industria de seguridad no está ajena a esta marcada aceleración del cambio que estamos viviendo hoy en materia de comportamiento de consumo. Las empresas que brindan servicios de seguridad electrónica tuvieron que adaptarse y hoy la venta pasa en gran parte por la interactividad que genera una app en el hard. Crecen significativamente servicios de monitoreo que cubran, no solo necesidades de seguridad sino también de bienestar, tranquilidad y confort.
Uno de los cambios más significativos de los últimos dos años en materia de seguridad en intrusión, fue sin dudas el panel de alarmas conectado a la nube y con esto el uso de una App para su control a distancia.
En los últimos 7 años el uso de las aplicaciones en teléfonos móviles cambió radicalmente el esquema del negocio de la seguridad en el hogar, principalmente los clientes encontraron mayor sentido de pertenencia con su sistema de seguridad, una aplicación ofrece una mejor experiencia de uso, por lo tanto, la valoración que le da el cliente a un sistema de alarma para casa es mucho más elevada que en los sistemas sin Apps.
Las ventajas básicas que ofrecen las aplicaciones, están sustentadas en el comando a distancia del panel de alarmas, mejorando su eficacia y eficiencia, puesto que no solo las operaciones como la activación y desactivación del panel son esenciales en el uso, sino también la posibilidad de ver en tiempo real el estado de las zonas o generar el comando automático o manual de luces, motores, el riego del jardín, entre muchas funciones más. A través de una App nos vamos acercando poco a poco a un modelo de negocio que ofrece mayor valor agregado al cliente final.
Los clientes finales buscan economía en el producto, innovación para poder diferenciarse del resto, buscan conveniencia en el uso, reducir tiempos, vivir “on-line”, buscan que su sistema de seguridad le brinde algo más. Los clientes finales no compran alarmas, compran beneficios y bajo este concepto el esquema del uso de Apps y la posibilidad de saber en tiempo real que sucede se torna cada vez más solicitada.
El uso de las Apps ha afectado al sector de la comunicación, la fotografía, la música, los videojuegos, la salud, los libros, ¿por qué no pensar que también ha cambiado el esquema del negocio de la venta de productos y servicios de los sistemas de seguridad?
Indudablemente el uso de las aplicaciones está permitiendo abarcar nuevos segmentos y nichos de negocio, en donde se observa el ingreso al mercado de nuevos jugadores, que hoy agregan valor a sus servicios actuales, sistemas de seguridad conectados a internet, y están contribuyendo la masificación aún más rápida de los sistemas de seguridad.
Con las nuevas tecnologías de alarmas conectadas a internet, las empresas pueden ser capaces de fortalecer la relación con sus clientes y así seguir creciendo en cantidad. Si bien en los últimos años las empresas de seguridad tardaron en adaptar su negocio a las apps, el avance de la tecnología y el nuevo comportamiento e consumo aceleró los cambios y hoy se observa una fuerte penetración de las apps en las instalaciones.
En particular hay una tendencia mundial muy marcada, que es llevar los productos de alarmas para casas a una simplicidad mucho mayor a la que hoy día tienen, una simplicidad que tiene que ver, quizás, con una nueva generación de productos que ofrece mayores ventajas competitivas y a su vez mejores y más prestaciones fáciles de implementar. La tendencia del mercado en lo electrónico va hacia ese lugar.
La tecnología móvil afecta las estrategias empresariales y por ende debemos estar atentos a las oportunidades que emergen de la innovación con el uso de las Apps. Todo está cambiando a nuestro alrededor, las empresas deben adelantarse y adaptarse a esos cambios. Ya no basta con estar, para poder competir es necesario definir una estrategia diferente que involucre múltiples canales de comunicación, entre ellos el teléfono móvil y con ello nuevos servicios que las nuevas tecnologías como la de Garnet Technology hoy pueden brindar.
Para el técnico instalador de alarmas
Programación extremadamente sencilla e intuitiva con Garnet Programmer.
Los comunicadores de Garnet permiten la programación local mediante una exclusiva App llamada Garnet Programmer. La App, admite programar tanto los comunicadores como así también los paneles de alarma y de esta manera se transforma en una herramienta practica y sencilla para los instaladores a la hora de finalizar la instalación.
Te podría interesar: Automatización del hogar a través de la app Garnet Technology
Para el usuario final
Una completa App para teléfonos inteligentes
Una vez instalado el equipo, es posible registrar la App Garnet Control y así comenzar a disfrutar de los beneficios que brindará el panel de alarma a través de una interfaz intuitiva y amigable.
Activa y desactiva tu sistema de seguridad.
Controla la activación de luces de forma manual o programada.
Personaliza iconos y funciones desde tu App.
Registra diferentes eventos y recibe en tiempo real las alarmas.
Personaliza tu propia comunidad eligiendo con quien interactuar.
Aviso de Llegada. Genera pánicos automáticos si no llegas a tiempo.
¡Vaya! No hemos podido localizar tu formulario.
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