Por Marcelo Victorino, Director de Ventas y Desarrollo Comercial, para LATAM en RealNetworks.
Actualmente, la tecnología de autenticación digital de identidad a través del reconocimiento facial se ha utilizado cada vez más. En el contexto actual de la pandemia, muchas tecnologías utilizadas anteriormente se han vuelto inseguras debido a la propagación del virus Covid-19 a través del contacto físico. Este es el caso, por ejemplo, de la autenticación de huellas dactilares, donde el toque del equipo no se adhiere a los estándares de higiene establecidos durante la pandemia global. Según el último informe de mercado de Omdia, se espera que la industria de autenticación digital de identidad alcance los $ 28.5 mil millones para fines de 2021.
En el caso de SAFR®, en particular, el software de reconocimiento facial y visión por computadora de alto rendimiento de RealNetworks, la autenticación digital de identidad funciona como garantía de seguridad en actividades que requieren mayor precaución y cuidado en la vida cotidiana de la sociedad. La autenticación de pagos, la verificación de identidad en línea, la autenticación multifactorial, el control de acceso a áreas restringidas y la detección de vivacidad (liveness) son algunos ejemplos en los que se puede aplicar la tecnología touchless para garantizar una mayor seguridad e higiene a sus usuarios.
SAFR® se ha utilizado para la autenticación digital en eventos, escuelas y empresas desde 2017. Un caso que se destaca es el caso de St. Therese Catholic Academy, una escuela de Seattle, Estados Unidos, que fue una de las primeras en utilizar el reconocimiento facial, en 2018. El feedback del director de la escuela, Matt DeBoer, fue que los maestros redujeron su preocupación por la seguridad de los estudiantes y de ellos mismos, y pudieron enfocarse más en la enseñanza.
Creo que mucha gente sabe que las escuelas estadounidenses han sufrido ataques con disparos que han resultado en horribles masacres a lo largo de la historia. Nuestro software ha contribuido a aumentar la seguridad y, en consecuencia, a prevenir este tipo de eventos, lo que nos hace sentir sumamente realizados.
En Brasil, cabe destacar nuestro trabajo en asociación con Digifort y la ciudad de Praia Grande, São Paulo, que redujo los delitos en las áreas monitoreadas en un 80%. Contribuir al mejoramiento de la sociedad es nuestro principal objetivo.
Para el usuario, la tecnología funciona de manera extremadamente simple, ya que es el software el que se adapta al usuario y no al revés. SAFR® está calificado por NIST (Instituto de Estándares Tecnológicos) y tiene una precisión del 99.87% en video en vivo. Esto significa que el usuario no tiene que detener lo que está haciendo durante unos segundos para mirar a la cámara y tener su identidad validada, puede seguir su rutina con normalidad y el programa detecta su rostro. El usuario solo necesita pasar frente a la cámara que está conectada al SAFR®, ya sea cámara IP, computadora portátil, smartphone u otros dispositivos.
Un punto que no se puede ignorar cuando se habla de autenticación facial es la protección de datos. SAFR® cumple totalmente con las leyes de protección de datos, tanto la LGPD en Brasil como el GDPR en Europa.
La autenticación digital de identidad a través del reconocimiento facial es una tecnología que no solo es necesaria sino también innovadora. Aporta mayor seguridad, ya que es capaz de prevenir intentos fraudulentos, protegiendo a los usuarios frente a violaciones de datos y reduciendo los riesgos y pérdidas que estas acciones pueden traer a empresas e individuos. Además, al tratarse de una tecnología sin contacto, también permite una mayor seguridad con relación a la propagación, no solo del nuevo coronavirus, sino también de otras enfermedades que pueden transmitirse por contacto físico.
Marcelo Victorino es Director Senior de Ventas y Desarrollo Comercial para LATAM en RealNetworks Inc (NASDAQ: RNWK) – pionero en soluciones de video, compañía global con sede en Seattle (EE. UU.). Tiene una trayectoria de más de dos décadas en liderazgo y gestión en las áreas de ventas, prospección, marketing y nuevos negocios. Se especializa en la creación y desarrollo de proyectos de tecnología e innovación y representa la plataforma de reconocimiento facial SAFR para LATAM.
Para obtener más información sobre SAFR y sus soluciones, visite: https://es.safr.com/
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