El mercado de la señalización digital está aumentando rápidamente. Comience su propia campaña siguiendo estos pasos.
La señalización digital se está apoderando de una variedad de espacios públicos en ciudades grandes y pequeñas (aunque me vienen a la mente calles concurridas como Times Square de Nueva York). A medida que todo se mueve digitalmente, se han ido los días en que los carteles y los carteles estaban estáticos. Las empresas de hoy quieren conectarse con los clientes de la manera más inmediata y atractiva posible, y los carteles interactivos son una de las formas posibles.
La tendencia no irá a ninguna parte pronto. Según un informe de Mordor Intelligence, se espera que el mercado global de señalización digital alcance los $ 25.57 mil millones en 2022. Esta táctica de comunicación y marketing ofrece una gran cantidad de oportunidades, que incluyen videos rotativos, imágenes digitales, experiencias de realidad virtual, transmisión y transmisión, pantallas táctiles, y paredes compuestas de múltiples pantallas.
Cuando comience a planificar su propia campaña de señalización digital, asegúrese de comprender a su competencia, el mercado y los mejores pasos a seguir para crear su estrategia.
Señalización digital 101
¿Cuáles son los diferentes usos y beneficios de la señalización digital? La señalización digital se utiliza tanto en comunicación como en marketing para mostrar información a través de una pantalla o proyector. A menudo se encuentra en tiendas minoristas, así como en espacios públicos, negocios, vestíbulos, centros comerciales, aeropuertos, estaciones de servicio, transporte público y muchas más áreas en las que es probable que los clientes se involucren con el marketing digital de gran formato. Por ejemplo, muchas empresas aprovechan la señalización digital en las áreas de espera.
Piense en la señalización digital como una cartelera moderna que es más avanzada tecnológicamente e implementa imágenes y videos digitales, involucrando activamente a los espectadores. La señalización digital se puede utilizar tanto en exteriores como en interiores, por lo que los minoristas y otras empresas pueden aprovechar una variedad de espacios para mejorar la experiencia y conveniencia del usuario.
Además de proporcionar experiencias interactivas más atractivas, estas soluciones pueden ahorrar dinero a las empresas en campañas de marketing, disminuyendo el gasto en anuncios impresos más tradicionales, por ejemplo.
3 pasos para comenzar con la señalización digital
Ahora que sabe cómo la señalización digital puede tener un gran impacto, aquí es donde comenzar con su propia estrategia.
Considera tu público objetivo
La consideración más importante al desarrollar una estrategia de señalización digital es su audiencia. ¿A quién quieres llegar? ¿Dónde es más probable que los encuentres? ¿Cómo puede involucrar a su audiencia con los mensajes correctos?
Esto requerirá algunas investigaciones de la industria, así como también la recopilación y el análisis de datos sobre su grupo demográfico objetivo. Si coloca su señalización digital en áreas donde su público objetivo no pasa su tiempo, sus mensajes simplemente no llegarán a ellos.
Haz tu investigación
¿Qué mejor manera de crear y mejorar su estrategia de señalización digital que ver lo que ya existe? Salga y encuentre señalización digital en su área, o busque ejemplos en línea. Tome fotos de aquellos que le llamen la atención y escriba lo que funciona sobre un letrero digital y lo que no.
Esta investigación del mundo real lo ayudará a comprender lo que otras marcas están haciendo y el impacto que tiene. Evalúe qué funcionaría mejor para su marca y piense cómo puede mejorar lo que se está haciendo para brindarle una ventaja competitiva.
Cerrar la brecha para sus clientes
Es importante desarrollar su campaña de señalización digital con esto en mente: sus letreros deberían cerrar la brecha para sus clientes entre el mundo físico y el digital. Verán señalización digital en espacios físicos mientras interactúan con su marca a través de mensajes digitales.
Es importante recordar esto mientras crea una experiencia de marketing única y atractiva.
Para cerrar completamente la brecha y conectarse mejor con su público ideal, manténgase actualizado sobre las tendencias actuales en señalización digital, que incluyen:
Mayor uso de señalización interior.
LCD que lleva más del mercado a las pantallas LED
Señalización digital en el sector minorista
Experiencias de realidad virtual que impactan lo que están haciendo las marcas
Cuando comience a construir su primera campaña de señalización digital, recuerde considerar a su público objetivo, investigue mucho sobre lo que ya está de moda en su área y con su base de clientes, cierre la brecha física y digital para sus clientes y mantenga las últimas tendencias en mente.
No puede permitirse perder las oportunidades que la señalización digital puede brindar a su marca. En UNISOL International, brindamos a su empresa soluciones tecnológicas líderes que impulsan el crecimiento y el valor. Nos especializamos en la distribución de productos y ofrecemos una implementación llave en mano de soluciones de señalización digital que pueden ayudarlo a crear experiencias increíbles para el cliente en sus tiendas minoristas o en cualquier otro lugar. Estamos orgullosos de centrarnos en un excelente servicio al cliente y logística.
Póngase en contacto con nuestro equipo en UNISOL hoy para saber cómo podemos ayudarlo a crear o modernizar su estrategia de señalización digital con la gama más amplia de tecnologías disponibles.
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